Learn the art of A/B testing in your marketing. Discover how to effectively test ideas and marketing strategies to enhance and expand your business. Through engaging activities and practical case studies, gain a comprehensive understanding of A/B testing, its application to your venture, and the importance of continual experimentation and refinement in marketing for long-term success. Unlock the potential of A/B testing and elevate your business to new heights.

Laura Bainborough (Photography) – www.laurajoyphotography.ca

Laura has worked in the photography industry for 8 years in addition to her Diploma in Digital Photography and Imaging from Georgian College. As a small business herself, she knows the passion that goes behind building a dream. Laura is excited to help small businesses reach their potential online by making a visual impact through photos and imaging.

Marleen Walz (Graphic design, identity and brand management) – www.jackandsparrow.com

Marleen specializes in unique branding solutions for passionate business owners with her niche design studio Jack and Sparrow. She will listen to your story, get to know your business and aim to create a beautifully crafted brand that both reflects your personal style and serves as an effective marketing tool for years to come. Her business model focuses on excellent client service and personalized creative branding strategies – quality over quantity, always.

Shelley Brook (Social media and content creation) – www.instagram.com/shelleylbrook

Shelley has worked in the online business world for over 3 years as a Virtual Assistant, Social Media Manager and Launch Event Strategist. Technology and the online space is a fast paced, ever changing world and Shelley makes it a priority to continually learn and expand her skills and knowledge to best serve her clients. She has a passion for helping small, independent businesses grow and bring their unique message and products to the world.

Jiun Liao (Strategic marketing) – https://lobomedia.ca/

As a strategic marketing consultant, Jiun’s passion lies in educating and inspiring people to transform the way businesses approach their marketing. Developing marketing strategies and building campaigns that create experiences people want to talk about. Jiun helps businesses generate long term growth and become better, smarter marketers. Learn to market with people instead of to them, to build relationships in a digital world, and attract better (not just more) customers.